Power User Best Practices Guide

Who: We know who our top users of Bitly are, based on platform activity, # of encodes and decodes and overall tool engagement. We also know where our most engaged industries are. We can open up a best practices sharing space – that compliments Peer Groups / User Groups – to these customers to be able to chat and connect live and async in a curated space.

Potential Community-Led Plays:

• How-To Workshops (Bitly- and customer-led)
• Dedicated Forum Space
• Product Manager AMAs
• User Groups (virtual via Zoom)

Where it Lives: Help Center page? ZenDesk forum with links out to events?

How We’ll Measure Results: 

• # of active participants (forums, live events)
• Change in product usage rate, plan level
• # of community handraisers