Power User Best Practices Guide
Who: We know who our top users of Bitly are, based on platform activity, # of encodes and decodes and overall tool engagement. We also know where our most engaged industries are. We can open up a best practices sharing space – that compliments Peer Groups / User Groups – to these customers to be able to chat and connect live and async in a curated space.
Potential Community-Led Plays:
- How-To Workshops (Bitly- and customer-led)
- Dedicated Forum Space
- Product Manager AMAs
- User Groups (virtual via Zoom)
Where it Lives: Help Center page? ZenDesk forum with links out to events?
How We’ll Measure Results:
- # of active participants (forums, live events)
- Change in product usage rate, plan level
- # of community handraisers
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