New User Community Guide
Who: newly acquired paying customers in their first 30-60 days with Bilty
Potential Community-Led Plays:
- Best Practices Forum (Zendesk)
- Office Hours (60 minute AMA via Zoom)
- AMAs (async or live Zoom sessions)
- Webinars and Recorded content
Where it Lives: a page or dedicated forum in ZenDesk?
How We’ll Measure Results:
- product activation rate of new customers vs. customers who don’t participate (or earlier cohorts of customers)
- community “handraisers” (for quotes, case studies, future community engagements)
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